This poster was granted the Swiss Poster Award in 1986. The design principle of this poster is based on the visual gestalt theory indicated by the different typographic “attempts” of the word Solidarität. This illustration, precisely, reveals the technique of reification, which suggests that our mind tries “fills in the gaps” and match what to see lying on the familiar patterns stored in our personal memory.
See the selection PROPAGANDA - 120 years of Swiss political posters
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
