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Holland America Line – Vintage poster – Willem F. Ten BROEK – 1936 Sold

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Original vintage poster Holland America Line

Willem F. Ten BROEK

circa 1936

97 x 63 cm
38 x 24 inch

The poster for the Statendam of the Holland-America Line by Ten Broek directly echoes the poster for Normandy by A.M. Cassandre.
The composition in Ten Broek's poster is similar to the Cassandre one: the two liners are seen against a blue background, a technique derived from photography and cinema. The text is placed in a rectangular band at the bottom of the poster.
The lines are simple, the accentuation of the perspective makes the poster dynamic, the geometrical shapes from cubism creates an elegant and pure image.
Speed and modernity are thus given to the spectator, the liner is impressive, imposing and majestic.

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