The notions of dream and liberty are emerged by the touristic posters. Sport stations, appealing on the reflection of sunlight on the snow thus to attract visitors to their enchanting environment, have commissioned splendid works that emphasize the joy of living.
The end of the 19th century and the beginning of the 20th century saw a spectacular boom for Swiss tourism, associated as it was with the conquest of the Alps and further stimulated by the development of the railway. However, it was only after WWI that winter sport really took off. Ice and snow sports created much enthusiasm among tourists and the hotel industry. The latter invested in the infrastructure of their regions and asked well-known artists to create posters.